South Korea
K-Pop Power


South Korea’s music scene is sleek, global, and trendsetting, K-Pop rules the world.
South Korea’s music scene is sleek, global, and trendsetting, K-Pop rules the world.
South Korea’s music scene is sleek, global, and trendsetting, K-Pop rules the world.


Post-war Korea embraced Western sounds, birthing trot and rock in the 60s, before K-Pop exploded in the late 1990s. Today, Korea is a multimedia music powerhouse with global influence across pop, rap, and R&B.
Post-war Korea embraced Western sounds, birthing trot and rock in the 60s, before K-Pop exploded in the late 1990s. Today, Korea is a multimedia music powerhouse with global influence across pop, rap, and R&B.

Post-war Korea embraced Western sounds, birthing trot and rock in the 60s, before K-Pop exploded in the late 1990s. Today, Korea is a multimedia music powerhouse with global influence across pop, rap, and R&B.
TRADITIONAL GENRES
The musical heritage that has defined generations.
The musical heritage that has defined generations.
Pansori
Flamenco
Pansori
Gugak
Gugak
Samulnori
Samulnori
Trot
Trot
modern GENRES
Today’s most popular and evolving sounds
Today’s most popular and evolving sounds
K-Pop
K-Pop
K-Pop
Hip-hop / R&B
Hip-hop / R&B
Indie
Indie
Ballads
Ballads
The K-Pop industry invests heavily in trainee programs, idols can train for up to 10 years before debuting.
The K-Pop industry invests heavily in trainee programs, idols can train for up to 10 years before debuting.
POPULAR ARTISTS
BTS
BTS
BLACKPINK
BLACKPINK
NewJeans
NewJeans
EXO
EXO
IU
IU





BTS
BTS
BLACKPINK
BLACKPINK
NewJeans
NewJeans
EXO
EXO
IU
IU





BTS
BTS
BLACKPINK
BLACKPINK
NewJeans
NewJeans
EXO
EXO
IU
IU






